66-Year History US Adult Magazine 'Playboy' Suspends Publication Due to COVID-19
[Asia Economy Reporter Naju-seok] Playboy, the American adult magazine with a 66-year history, is ending its print edition due to the impact of the novel coronavirus infection (COVID-19) and other factors.
On the 18th (local time), Ben Kohn, CEO of Playboy Enterprises, wrote on the publishing platform Medium, "With the COVID-19 pandemic clearly disrupting content production and supply chains, the spring issue available on newsstands this week will be the last print magazine of the year."
CEO Kohn said, "We will continue to produce digital content," adding, "We hope to publish special print editions next year." Playboy plans to operate by providing digital services while releasing special print editions when necessary.
Although Playboy announced the suspension of its print magazine citing COVID-19, ongoing profitability decline also appears to be a major cause. The magazine had previously considered discontinuing the print edition but switched to a quarterly publication format.
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Since the death of founder Hugh Hefner in 2017, Playboy's circulation has steadily declined. The Wall Street Journal (WSJ) reported that instead of magazine sales, licensing businesses such as the Playboy name and the rabbit logo have become the main sources of revenue.
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