DS Automobile Appoints Actress Jo Yeo-jeong as Brand Ambassador

DS Automobiles appointed actress Jo Yeo-jeong as their brand ambassador. (Photo by Hanbul Motors)

[Asia Economy Reporter Kim Ji-hee] DS Automobiles (hereinafter DS) announced on the 19th that it has appointed actress Jo Yeo-jeong as its brand ambassador.

Actress Jo Yeo-jeong has recently showcased outstanding performances in various works, including the globally acclaimed film Parasite. DS selected Jo Yeo-jeong as its brand ambassador, judging that her elegant and dignified charm aligns with the brand's luxurious image. Throughout 2020, Jo Yeo-jeong will participate in various activities as a brand ambassador while driving the flagship sports utility vehicle (SUV), the DS 7 Crossback.

Song Seung-chul, CEO of Hanbul Motors, the official importer of DS, said, "Jo Yeo-jeong, who has built her unique domain through continuous self-development and diverse acting projects, embodies a spirit of challenge and elegance that resonates with DS, which applies French craftsmanship expertise to automobiles. We will promote DS's unique charm together with Jo Yeo-jeong, who has become a world-class actress."

Actress Jo Yeo-jeong said, "I am pleased to become the ambassador of DS, a brand known for its distinctive personality and beautiful design," adding, "I look forward to meeting DS customers through various events and channels as a brand ambassador."

This content was produced with the assistance of AI translation services.