Daelim Leads the 4th Industrial Revolution in the Construction Industry
[Asia Economy Reporter Onyu Lim] Daelim Industrial announced on the 18th that it will strengthen digital innovation across all areas from design to product development, marketing, cost, processes, and safety management to proactively respond to the 4th Industrial Revolution.
Last year, Daelim Industrial developed the residential product C2 HOUSE by utilizing its big data center, the only one owned by a construction company. The big data center built big data on housing by analyzing changes in preferences and lifestyle patterns by household for 12 million domestic and international consumers. Based on this, Daelim completed the differentiated C2 HOUSE from design to structure and interior style.
The biggest feature of C2 HOUSE is minimizing load-bearing walls, allowing for various floor plan configurations tailored to individual preferences and personalities. This reflects changes in residential behavior with smaller average household sizes and consumer demand for more flexible interiors. A Daelim Industrial official explained, "In addition, kitchen designs considering household movement lines and a large entrance pantry with a sink 3cm higher were introduced, receiving great responses from customers."
Data analysis techniques were also introduced in sales marketing methods. Last year, Daelim Industrial supplied ‘e-Pyeonhansesang Geoje Euro Island’ in Geoje, Gyeongnam, where over 2,000 unsold units had accumulated due to the downturn in the shipbuilding industry. Daelim conducted regionally focused pre-marketing to analyze customer demand and actively reflected local residents' survey results in the design. Thanks to these efforts, e-Pyeonhansesang Geoje Euro Island achieved a complete sell-out of all units within two months of sales.
Digital technology is also being rapidly adopted in apartment design. Since this year, Daelim Industrial has applied Building Information Modeling (BIM) technology from the planning and design stages for all apartment complexes, the first in the construction industry. This strategy not only shortens the design drawing preparation period but also ensures perfect quality of design documents before construction by reflecting cost reduction, schedule shortening, and risk elimination.
A Daelim Industrial official said, "If design drawing errors can be eliminated, errors, defects, and schedule delays occurring at actual construction sites will be drastically reduced," adding, "We are especially focusing on the utilization of various information and data within BIM technology."
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