IKEA Korea, Over 200 Products with 'New Lower Prices'
[Asia Economy Reporter Moon Hyewon] IKEA Korea announced on the 18th that it will expand the application of the ‘New Lower Prices,’ which offers products with excellent design and quality at even lower prices, to over 200 products.
Every year, IKEA applies the ‘New Lower Prices’ to various products to provide home furnishing items at more reasonable prices along with the launch of a new catalog. This year, the targeted products include furniture such as dining tables, desks, and beds, as well as various home furnishing accessories like sofa covers and picture frames, all sold at prices up to 38% lower.
The products are available for purchase at all stores, including the IKEA Korea website.
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Fredrik Johansson, CEO of IKEA Korea, said, “We expanded the range of products with New Lower Prices to help more people experience IKEA home furnishings with good quality and design at lower prices, enabling them to live better lives. Going forward, we will continue to realize IKEA’s vision of ‘creating a better everyday life for many people’ and strive for innovation to become a new IKEA that continuously offers lower prices, convenient shopping experiences, and sustainability.”
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