CU Launches Premium Snack Lunchbox for 'Jipkokjok' Staying at Home
[Asia Economy Reporter Seungjin Lee] CU is launching snacks for the 'Jipkokjok' (homebodies) in response to the increase in remote work due to the impact of the novel coronavirus infection (COVID-19).
On the 18th, CU announced that it will release 'Anju Market Series,' a snack-type lunchbox that can be easily enjoyed at home, featuring 'Maecom Cheese Corn Dak' and 'Chicken Shrimp Gangjeong.'
'Maecom Cheese Corn Dak' is a product designed for individuals to enjoy smoked chicken without burden, consisting of half a chicken with popular parts coated in a spicy sauce to avoid greasiness. 'Banban Chicken Shrimp Gangjeong' contains crispy fried sweet potatoes and chicken gangjeong with a salty honey soy sauce called Matang Chicken Gangjeong, and shrimp chicken gangjeong mixed with spicy seasoning, shrimp tempura, and chicken gangjeong, allowing customers to enjoy two menus at once. The prices are 5,900 KRW and 8,900 KRW, respectively.
On the 26th of this month, a Wing Bong Chicken Platter will also be released, consisting of spicy Texas-style wing bongs, garlic dipping sauce, nachos, and French fries. Additionally, for office workers commuting to work, lunchboxes such as 'Strongly Recommended 8 Side Dish Set Meal,' which includes eight generous side dishes and Sindongjinmi rice, and 'Yoribichek Pork Rice Bowl' will be introduced sequentially.
Meanwhile, as companies extended remote work measures in March, sales during late-night hours (11 PM to 2 AM) at CU stores located in residential areas increased by 5.3% compared to the same period last year. In particular, refrigerated snack sales grew by 19.2%, and ready-to-eat foods (such as roasted sweet potatoes and chicken pieces) increased by 10.1%. Sales of beer and wine, which can be easily paired with snacks, also rose by 19.6% and 19.8%, respectively.
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Kim Dongyul, MD of the Ready Meal Team at BGF Retail, said, “Customers participating in social distancing for each other can conveniently enjoy home drinking with the enhanced Anju Market Series, which has a late-night snack concept. Going forward, CU will continue to offer products that customers can trust and enjoy through reliable ingredients and thorough quality control.”
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