Coupang's February Payment Amount 1.63 Trillion Won... No.1 in Home Shopping and Internet Shopping

[Asia Economy Reporter Kim Cheol-hyun] Application (app) data analysis company WiseApp announced on the 17th that Coupang's payment amount in February reached 1.63 trillion KRW.

According to WiseApp, after sampling the amounts paid by Koreans using credit cards, debit cards, bank transfers, and mobile micropayments on major internet shopping platforms, Coupang recorded a payment amount of 679.3 billion KRW in February 2018, which has continuously increased since then, estimated at 1.6256 trillion KRW this February. This is based on individual consumer payment records and does not include amounts paid by corporate cards, corporate bank transfers, B2B transactions, cash transactions, or gift certificates.

Based on estimated payment amounts by Koreans, Coupang ranked third behind eBay Korea and 11st Street in February 2018, rose to second place in October 2018, and reached first place in October last year. In November, it lost first place again to eBay Korea, but Coupang has maintained the top position continuously since December.

As of February, Coupang had 14.03 million payers, who spent an average of 35,550 KRW per transaction, making 3.5 transactions per month, totaling 122,950 KRW per person. The time slot with the highest number of payments was between 11 PM and 12 AM. Coupang's app users in February this year, based on Android smartphones, numbered 13.87 million. They used the app an average of 17 seconds per session, 322 times per month, totaling 1 hour and 33 minutes per person.

This content was produced with the assistance of AI translation services.