Black Yak Expands Release of Black Yak Alpine Club Collection
[Asia Economy Reporter Yujin Cho] Global outdoor brand Black Yak (Chairman Kang Taeseon) announced on the 17th that it will expand the collection of Black Yak Alpine Club (BAC), the largest hiking activity platform in Korea.
The BAC collection is a product planned based on the actual experiences and advice of 130,000 BAC members who have shared the brand and experiences over the past eight years. Since its first launch, Black Yak has expanded the product line every season, including applying Asian fit to products showcased at the world's largest sports goods fair, ISPO Munich.
This year, the collection has been expanded to include clothing, shoes, bags, and tents. Black Yak focused its high-tech technology to respond to any climate, from beginners to experts, and adopted the platform's identity BAC logo as a design element to strengthen the bond with club members.
This logo can replace the certification towel that must be carried separately, allowing program certification operated on the BAC platform simply by wearing the collection.
Hot Picks Today
"Samsung and Hynix Were Once for the Underachievers"... Hyundai Motor Employee's Lament
- "Was This Delicious Treat Enjoyed Only by Koreans?"... The K-Dessert Captivating Japan
- Despite Captivating the Nation for Over a Month... "Timmy" the Whale Ultimately Found Dead
- KOSPI Plunges Early Then Rebounds to Close Above 7,500
- "That? It's Already Stashed" Nightlife Scene Crosses the Line [ChwiYak Nation] ③
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.