Lotte Confectionery Launches 3 Online-Exclusive Popular Product Packs Including Margaret and Mon Cher
[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery announced on the 17th that it has launched an online-exclusive planned pack set called the ‘Margaret Custard Mongshell Hero Pack.’
The new product includes one large-sized item each of Lotte Confectionery’s representative products: Margaret, Custard, and Mongshell, priced at 13,800 KRW.
New characters named after each product (‘Margaret’, ‘Custardu’, and ‘Mongsheri’) have been applied to the packaging to create a sense of familiarity. The set is composed only of popular products loved by people of all ages, and it is expected to receive a positive response.
The Hero Pack set is sold on Auction and Gmarket, and can be purchased exclusively in the Gimpo and Bojeong online center regions on Emart Mall. Additionally, sales channels will be expanded to Coupang, Lotte Mall, and others within this month.
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Meanwhile, amid the continuous expansion of the online market and the recent impact of COVID-19, Lotte Confectionery’s online sales in February increased by 113% compared to the previous year. Lotte Confectionery plans to continuously increase the sales proportion by expanding online channel-exclusive products in the future.
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