Samsung Electronics Soundbar Ranks No.1 Globally... Strengthening TV-Linked Audio Competitiveness
Global Market Share of 21.8% in 2019... Maintaining 1st Place Since Official Tally in 2014
2020 Model Introduces Q-Symphony Feature, Enhancing Synergy with TV
[Asia Economy Reporter Kim Hyewon] Samsung Electronics announced on the 17th that its soundbar products, used in connection with TVs, have maintained the number one position in global market share.
According to global market research firm Futuresource, Samsung Electronics' soundbar products have held the top spot in global market share from 2014, when official statistics on soundbar items began, through last year.
Last year, Samsung Electronics recorded a market share of 21.8% by value and 16.5% by volume. The gap in market share by value was nearly 8 percentage points ahead of the second-ranked company.
Recently, Samsung Electronics' Q-series soundbars have received favorable reviews in major markets such as the United States and Europe. In particular, the 'HW-Q90R' and 'HW-Q80R' models received perfect scores from AV Forum, Trusted Reviews, TechRadar, Pocket-lint, and HD Guru, and were recognized as the best products of 2019.
Samsung Electronics plans to further strengthen its audio competitiveness this year through synergy with its TVs, which have held the number one position in the global market for 14 consecutive years. The 2020 Q Soundbar features the 'Q-Symphony' technology, which won the Best Innovation Award at CES 2020. This technology utilizes both the speakers of Samsung TVs and soundbars to deliver rich surround sound.
Jung Seong-hyuk, Executive Vice President of Samsung Electronics' Visual Display Business, said, "With the audio technology competitiveness accumulated over many years, we will strengthen our position as the world’s number one not only in TVs but also in the soundbar market."
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The global soundbar market size recorded 18.78 million units last year, and the industry expects it to exceed 20 million units in 2022.
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