The Born Korea Launches ‘Baek Jong-won's All-Purpose Jangajji Soy Sauce’
[Asia Economy Reporter Lee Seon-ae] The Born Korea announced on the 17th that it has launched the ‘Baek Jong-won's All-Purpose Jangajji Soy Sauce (All-Purpose Jangajji Soy Sauce),’ which allows you to complete delicious jangajji simply by pouring it over your desired ingredients without the hassle of complicated cooking processes.
The ‘All-Purpose Jangajji Soy Sauce’ was introduced for consumers who want to cook for themselves but lack time due to busy daily lives. Its major advantage is that it can be easily used by everyone from beginners who are inexperienced in cooking to housewives who frequently prepare meals.
This new product, reflecting CEO Baek Jong-won's expertise, allows you to easily complete jangajji by just pouring it over your desired ingredients without the cumbersome process of boiling and cooling soy sauce multiple times. In particular, it uses licorice and shiitake mushroom concentrate to bring out a subtle sweetness and umami, boasting a harmonious blend of salty and sweet-sour flavors.
Not only ingredients commonly enjoyed as jangajji such as onions, perilla leaves, chili peppers, and garlic, but also ingredients like durup and garlic scapes can be placed in a container and poured with the ‘All-Purpose Jangajji Soy Sauce,’ then left to mature at room temperature for half a day and in the refrigerator for about 3 to 5 days to enjoy deliciously. Additionally, beyond jangajji, thinly sliced onions soaked in the ‘All-Purpose Jangajji Soy Sauce’ can be enjoyed as pickled onions commonly served at Korean barbecue restaurants, making it highly versatile.
This new product is exclusively sold at Costco and can be found at all Costco stores nationwide, priced at 13,990 KRW (1.8ℓ*2 bottles).
Hot Picks Today
There Is a Distinct Age When Physical Abilities Decline Rapidly... From What Age Do Strength and Endurance Drop?
- Will the National Pension Service Increase Its Domestic Stock Proportion? Five-Year Asset Allocation Plan to Be Finalized on May 28
- Cerebras Soars 70% on IPO Debut: Is Nvidia's Reign Ending as a New AI Semiconductor Power Emerges?
- "After Vowing to Become No. 1 Globally, Sudden Policy Brake Puts Companies’ Massive Investments at Risk"
- Japanese Teacher Dismissed for Obscene Acts Involving Third-Grade Girl's Water Bottle
A representative from The Born Korea stated, “Jangajji is preferred as a side dish for rice, but it has been one of the foods difficult to make at home due to the cumbersome cooking process such as boiling soy sauce and adjusting the ratio of ingredients,” and added, “We hope you enjoy making and savoring tangy and crunchy jangajji using fresh seasonal ingredients this coming spring with this new product that allows you to easily complete jangajji.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
