LG Electronics Partners with YouTubers to Promote Durability of Gram Laptops and Smartphones

[Asia Economy Reporter Joeslgina] LG Electronics has teamed up with the popular IT YouTube channel 'Kkaebong Channel' to launch online marketing highlighting the excellent durability of its IT devices such as laptops and smartphones.

According to LG Electronics on the 17th, the video 'Durability Exploration Life,' created through collaboration with Kkaebong Channel, candidly shows the U.S. Department of Defense reliability test (MIL-STD, Mil-Spec) process that LG Gram laptops and LG smartphones undergo before their release.

IT YouTuber Kkaebong, who also worked as an electronics salesperson, visited LG Digital Park in Pyeongtaek, Gyeonggi Province, to film durability tests of the LG Gram 17 laptop and LG V50S ThinQ. LG Electronics sets harsh conditions equivalent to actual certifications in various fields such as shock, dust, high temperature, low temperature, and vibration, considering the various environments customers use their products in, and conducts strict in-house tests on laptops and smartphones.

The LG Gram is a product that continues to lead the domestic large-screen, high-performance laptop market, boasting the advantages of being lightweight and durable. The 2020 LG Gram 17 is equipped with a WQXGA (2560x1600) resolution IPS panel. The screen bezel as well as the part connecting the screen to the body are minimized, earning high praise for immersion and screen utilization.

The LG Q51 features decent performance at a price in the low 300,000 KRW range. It is equipped with a 6.5-inch FullVision display, four cameras on the front and back, a 4000mAh battery, and up to 7.1 channel DTS:X surround sound. LG Electronics recently started online marketing using the practical smartphone LG Q51 with Mil-Spec certification in collaboration with the popular YouTube channel ‘Isipsedeul’.

An LG Electronics official explained, "Considering the characteristics of the MZ generation, we plan to strengthen online marketing as part of non-face-to-face and contactless marketing and actively target demand for premium IT devices." The MZ generation collectively refers to the Millennials born from the early 1980s to early 2000s and Generation Z born from the mid-1990s to early 2000s.

This content was produced with the assistance of AI translation services.