Martial Arts, COVID-19 Overcome Online Export Platform Launches Continuous Matching Service
[Asia Economy Reporter Park So-yeon] The Korea International Trade Association (KITA) is strengthening its non-face-to-face export support projects to help Korean companies struggling with exports due to the novel coronavirus infection (COVID-19) to develop new sales channels. This is to support companies whose offline export marketing projects, such as domestic and international exhibitions and buyer invitation consultation meetings, have been repeatedly canceled or postponed since the full-scale outbreak of COVID-19, in developing online sales channels.
First, KITA launched the 'Online Non-Face-to-Face Continuous Matching Service' through its own B2B online export platform, TradeKorea. In addition, the Global Marketing Headquarters has expanded the TradeKorea operations team and is connecting suitable domestic export companies by analyzing a global database (DB) of over 1.85 million buyers and inquiries (purchase proposals).
Item-specific managers participate in practical negotiations for contracts, provide interpretation support, and join three-party video consultations with buyers and export companies on behalf of small and medium-sized export companies lacking marketing capabilities. Along with this, KITA holds video export consultation meetings every two weeks by inviting the overseas buyer network called the 'KITA Big Buyer Club.' The KITA Big Buyer Club is a 'big spender group' composed of 77 buyers with high recognition and large distribution networks by country and region. Companies participating in the video consultation meetings receive free support for interpreters and sample product shipping costs.
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Kim Hyun-chul, head of KITA's Global Marketing Headquarters, said, "In response to COVID-19, we are expanding online support projects further while actively collecting difficulties faced by small and medium-sized enterprises in the e-commerce sector to propose them to related government departments. In the mid to long term, we are also preparing for the post-COVID-19 era with service industry and Hallyu-Expo linked marketing, and collaboration marketing with large distribution networks."
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