CJ O Shopping Funshop, Launch of New App Service

Enhancing Customer Shopping Convenience through Storytelling Content

App Launch Commemorative Promotions Also Underway

[Asia Economy Reporter Lim Hye-sun] CJ ENM O Shopping Division's unique product shopping mall, Funshop, launched a new application (app) service on the 16th. The app focuses on enhancing customer shopping convenience by offering storytelling content that allows customers to enjoy shopping like a form of play.

Launched under the motto "The Way I Live," the Funshop mobile app centers around magazines and product curation services. "Puntana" is a magazine that has introduced various lifestyle trends since 2013, accumulating over 15,000 pieces of content to date. There is also "Today's New Products," which curates new products through storytelling content, and "Lip King," a special exhibition reconstructed from comments directly posted by customers on products. Every Thursday, a "24-Hour Lowest Price in the Universe" deal is held, offering various events.

Various promotions are also being held to commemorate the launch. All customers receive a free shipping coupon simply by downloading the app and logging in. Shipping points are continuously provided each time customers check the Funshop push letter. Additionally, products available for purchase at the lowest online prices exclusively through the mobile app will be revealed one per day.

Meanwhile, Funshop is a unique product specialty shopping mall under CJ ENM O Shopping Division. Since opening its online shopping mall in 2002, it has positioned itself as a "toy store for adults" with various idea products including figures.

This content was produced with the assistance of AI translation services.