SSG.com Unveils New Online Advertising Campaign 'Overwhelming SSG-Scale'

[Asia Economy Reporter Seungjin Lee] SSG.com announced on the 16th that it will launch its first advertising campaign of the year, "Overwhelming SSG Scale."

Unlike last year's "SSG Zone" campaign, which focused on traditional media such as terrestrial and cable channels, this time the focus is on social media networks (SNS) like YouTube and Facebook.

The online advertising campaign "Overwhelming SSG Scale," running until mid-May, combines "SSG" and "scale" to create "SSG Scale," conveying the meaning of showcasing products of an overwhelming scale found nowhere else.

Once again, SSG.com's exclusive models, actors Gong Yoo and Gong Hyo-jin, collaborated. The campaign consists of five different episodes depicting the behind-the-scenes stories that occur after customers order products online from SSG.com.

Additionally, to commemorate the launch of this new advertising campaign, SSG.com plans to hold a prize event using SNS until the 29th. By following the official SSG.com Instagram account and sharing posts related to the advertisement, participants will be entered into a draw to win prizes such as AirPods Pro and 10,000 S Money.

Choi Taek-won, Head of Sales at SSG.com, stated, "We expressed that we have gathered fresh food, premium department store products, and lifestyle services such as flight ticket booking all in one place with 'Overwhelming SSG Scale.' We aim to attract attention with excellent visuals considering the characteristics of online advertising and deliver the message concisely and entertainingly in a short time."

This content was produced with the assistance of AI translation services.