11st, Helps Farmers Affected by 'COVID-19 Difficulties' with 42 Tons Sold in Ten Days

[Asia Economy Reporter Cha Min-young] 11st is supporting online sales in collaboration with Daegu-Gyeongbuk Apple Cooperative and NH Nonghyup Card to help apple farmers in Daegu and Gyeongbuk who are struggling due to a sharp decline in sales.

On the 13th, 11st announced that apple farmers in the Daegu-Gyeongbuk region have been facing difficulties as offline sales have plummeted due to the impact of COVID-19, and the volume of school meal deliveries has also decreased due to delays in school and clinic openings, prompting support for product clearance.

11st, together with Daegu-Gyeongbuk Apple Cooperative, is supporting the supply and online sales of products from affiliated apple farms and has arranged a 20% discount benefit in consultation with NH Nonghyup Card. Since the 2nd, 2,234 production farms from representative apple-producing areas such as Andong, Uiseong, and Yecheon in Gyeongbuk have participated in online sales on 11st, selling a total of 42 tons (t) of apples over ten days through 11st. This figure represents an approximately 130% increase compared to the same period last year.

Additionally, 11st will hold a time deal for four hours starting at 11 a.m. on the 14th, selling 4kg of sugar-selected Yecheon Busa apples from Gyeongbuk for 10,500 KRW. If paid with an NH Nonghyup Card, the price is discounted by 20% to 8,400 KRW. The 4kg Yecheon apples are priced at about 35% less than the market price.

Im Hyun-dong, head of the mart division at 11st, said, “Thanks to the help and cooperation of local producers, 11st has been able to introduce good fruit products so far, and we will implement all possible measures to support local farmers so that we can wisely overcome the current crisis.”

This content was produced with the assistance of AI translation services.