Development of Urban Regeneration Brand Around 4.19 Intersection Utilizing Modern and Contemporary History

[Asia Economy Reporter Onyu Lim] Seoul City announced on the 12th that it will develop an urban regeneration brand for the 4.19 Intersection area utilizing local resources such as modern and contemporary history and nature.

The goal is to establish a brand that realizes village enterprises linking visitor demand to the local economy. The project will develop a 4.19 urban regeneration brand that enhances differentiated recognition and visitation competitiveness around the 4.19 Intersection area.

To this end, a unified and consistent integrated CI reflecting the place characteristics of local resources such as history and nature in the community urban context of the 4.19 Intersection urban regeneration activation area will be developed, along with BIs reflecting the identities of the 4.19 zone and the Uidong zone respectively.

The 4.19 Intersection urban regeneration brand will be promoted as a pioneering project to create a historical and cultural specialized street hub where nature and modern and contemporary history breathe. The 4.19 Intersection area is emphasized as a historical and cultural center in the higher-level plan, the 2030 Seoul Plan, and Seoul City has designated this area as a ‘Central Business District-type Urban Regeneration Activation Area.’ A budget of 20 billion KRW will be invested over five years as the pioneering project fund.

The target area for the urban regeneration brand development is approximately 1,198,000㎡ (about 628,000㎡ for the urban regeneration activation area and about 570,000㎡ for the linked review area). A budget of 250 million KRW will be invested.

Seoul City will commence the ‘4.19 Urban Regeneration Brand Development Project’ based on these details on the 12th. Companies wishing to participate should submit proposals and required documents to the Northeast District Project Division of Seoul City. The final company will be selected through a review by an evaluation committee composed of experts.

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