[Foreign Book] Beating Apple... The Secret Behind Samsung's Rise as a Global IT Powerhouse

Jeffrey Kane 'Samsung's Rise (Samsung Rising)'

[Asia Economy Reporter Byunghee Park] With the advent of the smartphone era, Samsung and Apple have become the greatest rival companies of the 21st century. A book analyzing the background of Samsung's victory in this historic battle is scheduled to be published in the United States on the 17th (local time).

The title is Samsung Rising. The subtitle is The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech.

The author, Jeffrey Cain, has worked as a foreign correspondent for various media outlets such as The Economist, The Wall Street Journal, and Time, writing articles about the Asian IT market and companies. He lived in Korea for five years.

Cain analyzes that rather than leading innovation for decades, Samsung targeted the market as a "fast follower" and has become the top company by achieving the number one market share in the U.S. and global markets today. He included abundant anecdotes to make the book enjoyable and easy to read for readers. For example, Cain wrote that at one time, Samsung's employee lounge was filled with apples. Samsung encouraged employees to take bites of the apples while resting, symbolizing the intention to take market share away from Apple.

Cain revealed that to write the book, he interviewed more than 400 people including the family of founder Lee Byung-chul, current and former Samsung executives and employees, politicians, social activists, board members, journalists, and analysts.

This content was produced with the assistance of AI translation services.