Lotte Food Launches ‘Bbangbbare Sand,’ a Reinterpreted Bbangbbare in Sandwich Form

[Asia Economy Reporter Choi Saeng-hye] Lotte Foods announced on the 12th that it will launch 'Bbangbbare Sand,' a reinterpretation of the popular soft cone 'Bbangbbare' as a sandwich-type ice cream.

Milk castella is sandwiched above and below the vanilla ice cream, and premium Pasteur milk is added to preserve Bbangbbare's unique smooth vanilla flavor. With a volume of 180ml, the harmony of castella and ice cream makes it perfect as a snack or dessert.

The package design retains the identity of the original Bbangbbare, applying red, yellow, and green tricolor lines on a white background. This is the first time Bbangbbare has been released in a form other than a soft cone.

Bbangbbare is a long-standing ice cream product launched in 1983 as the first domestic soft cone ice cream, but it has recently been gaining popularity. From 2015 to last year, sales have steadily increased by nearly 15% annually, reaching 50 million units sold last year. Initially launched with vanilla flavor in 1983 and adding chocolate flavor in 2003, the product line expanded with Greek yogurt in 2018, followed by milk soft, strawberry, and banana flavors last year, and this year diversified further with the new product Bbangbbare Sand.

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