Geoljak Tteokbokki Chicken Proposes 2.4 Billion Won Scale Win-Win Plan for Franchise Stores

[Asia Economy Reporter Choi Sunghye] Geoljjak Tteokbokki Chicken announced on the 11th that it has prepared a comprehensive win-win plan worth a total of 2.4 billion KRW for its nationwide franchise stores to ease the burden on franchisees caused by external issues such as rising rent and labor costs.

This win-win plan embodies the management philosophy of growing together with franchise stores and will provide equal support to both existing and newly opened franchise stores.

◇ 600 million KRW support for nationwide franchise store takeout shopping bags... 500 million KRW support for increased raw material costs

Despite the difficulties in the food service startup market due to rising rent and labor costs, Geoljjak Tteokbokki Chicken has decided to fully support takeout shopping bags free of charge for all franchise stores nationwide throughout this year. The headquarters expects to provide 600 million KRW worth of free shopping bags to all franchise stores without differentiation.

Geoljjak Tteokbokki Chicken’s boneless chicken is a menu item that has gained great popularity among customers through a ratio and recipe developed after extensive research. To further increase customer satisfaction, the ratio of chicken drumstick meat was raised, causing raw material costs to increase by 121%. To minimize the burden on franchisees, the headquarters has boldly decided to fully cover this cost as well.

◇ Strengthened franchise store reward system with a total scale of 700 million KRW, flexible support

Geoljjak Tteokbokki Chicken operates the GHOST program (Geoljjak’s proprietary management program) to provide customers with consistent taste and service nationwide. Through the GHOST program, stores are inspected for hygiene and service, and those that meet the standards will receive 2 million KRW in support. Among franchise stores, those selected as the best franchise stores can receive additional support of up to 4 million KRW.

◇ Secured an annual budget of 600 million KRW for benefits to prospective entrepreneurs

The 2020 franchise win-win plan will provide equal support to both existing and newly opened franchise stores this year. Newly opened franchise stores have an additional support program providing 7 million KRW for startup stabilization funds.

A representative from Within Food, the headquarters of Geoljjak Tteokbokki Chicken chain, stated, “Rather than acquiring many franchise stores in a short period, we will grow together and build a brand that lasts 100 years, so please watch over us,” and added, “We will continue to be a company that coexists with franchisees.”

This content was produced with the assistance of AI translation services.