K2 Selects Actor Park Seo-joon as New Brand Face

[Asia Economy Reporter Yujin Cho] Outdoor brand K2 has selected actor Park Seo-joon as its exclusive brand model.

K2 stated that Park Seo-joon's bright and positive energy, along with his healthy image that appeals to a wide range of fans across generations, aligns well with K2's brand image, leading to his selection as the new face of the brand.

In particular, Park Seo-joon, who has showcased a wide spectrum of acting through various characters across both the big and small screens, is expected to effectively convey K2's brand story based on a spirit of challenge.

K2 and Park Seo-joon plan to present an active yet stylish look this season through the Tech Line for mountain climbing and light hiking, as well as the Life Line reflecting functional lifestyle wear and athleisure trends.

Starting with a pictorial release in March, Park Seo-joon will begin his full-scale activities as a K2 model.

This content was produced with the assistance of AI translation services.