Pure and Clean Image

Chosen as the cosmetic model for Jinju cosmetic brand KLAVUU, group SF9's Rowoon / Photo by KLAVUU official Instagram capture

Chosen as the cosmetic model for Jinju cosmetic brand KLAVUU, group SF9's Rowoon / Photo by KLAVUU official Instagram capture

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[Asia Economy Reporter Kim Suwan] Rowoon of the group SF9 has been selected as the model for the pearl cosmetic brand KLAVUU, and the released photoshoot has attracted the attention of netizens.


Recently, KLAVUU posted photos from Rowoon's advertisement shoot on their official Instagram.


In the released photos, Rowoon showcased a warm visual with his sculpted facial features. He also captivated viewers with his healthy, flawless skin. Especially, Rowoon's clear and pure charm stood out, drawing attention.


KLAVUU, for which Rowoon is currently an advertising model, is a prestige marine pearl cosmetic brand made using pearls harvested from Korea's clean coastal waters. Since its launch, it has rapidly expanded overseas along with the growth of its domestic distribution network, developing into a global brand.


SF9, the group Rowoon belongs to, recently renewed their exclusive model contract with the casual brand EVISU, gaining significant attention in the advertising industry as well.


Netizens who saw the advertisement photos responded with various comments such as "The most handsome person in the world," "Rowoon is glowing," "Please be active more often," and "I'm captivated by Kim Rowoon's face."



SF9 made a comeback about seven months after releasing their first full-length album, FIRST COLLECTION, on the 7th of last month. SF9 is a nine-member boy group that debuted in 2016. Since then, they have promoted with songs like "O Sole Mio," "MAMMA MIA," and "RPM."


This content was produced with the assistance of AI translation services.

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