Enjoy Restaurant-Style Meals at Home... Popular Menus from CJ Foodville's Vips and Gyejeol Bapsang
[Asia Economy Reporter Lee Seon-ae] The O2O (Offline↔Online) and takeout menus of CJ Foodville’s dining brands Vips, Season’s Table, The Place, and Jeil Jemyunso are receiving high acclaim among the ‘Homejok’ (Home+族) community.
According to CJ Foodville on the 10th, O2O and takeout orders for Vips, Season’s Table, and others have increased by more than 40% over the past month. This is because people have become reluctant to go out and often choose to eat at home. The company has identified that customers are highly satisfied not only with the taste and price but also with the trust in hygiene, allowing them to order with confidence. All menus at CJ Foodville use fresh ingredients and are prepared in strictly hygienic environments. All employees wear masks while working, and all stores are regularly disinfected, including cooking utensils and dishes, to ensure safer store operations.
The number one best-selling menu among Vips’ top 5 steak dishes is the ‘Sirloin Steak Set.’ It features spicy jambalaya fried rice topped with a sirloin steak grilled by the chef upon order and various grilled vegetables. Including a mini salad and dessert, it completes a perfect meal that feels like dining in the restaurant.
The ‘Party Box,’ popular among children, ranked second. It is generously packed in a two-tier box with signature salad bar items such as pizza, fried chicken, buffalo sticks, and wedge potatoes. Sales increased by 45% compared to the same period last year due to rising demand for children’s meal substitutes during the recent vacation season. Following are the ‘Shrimp Jambalaya Rice’ and ‘Shrimp Cream Pasta,’ with the ‘Garlic BBQ Pork Rib Set’ ranking fifth.
The delivery best menu of the seasonal Korean buffet Season’s Table is ranked according to the popularity of dishes in the store. The order is ‘Mapo-style marinated grilled pork lunchbox,’ ‘cubed radish kimchi fried rice,’ ‘Mapo-style direct-fire grilled pork,’ ‘Gwangjang pork pancake,’ and ‘Half & Half Chicken (Old-fashioned chicken + King rib chicken).’ These menus are known for their generous portions relative to price, gaining popularity as cost-effective options. Especially, upgrading a regular lunchbox to a premium lunchbox for an additional 2,000 won allows customers to enjoy 1.5 times the amount of meat and old-fashioned chicken, which has received positive responses.
The best menu at The Place, an Italian restaurant with Milanese style, is undoubtedly the wood-fired pizza. The ‘Gorgonzola Pizza’ and ‘Fresh Margherita Pizza’ baked in the wood-fired oven ranked first and second. The ‘Black Mozzaball,’ made with black squid ink dough and loaded with cheese, and the ‘Ricotta Frutta Salad,’ topped with freshly made ricotta cheese daily at the store, followed. The fifth place went to a reasonably priced set menu called the ‘Best Package,’ which allows customers to enjoy salad, pizza, and pasta all at once. It is highly praised for enabling customers to enjoy professional Italian dishes at home just like in the restaurant.
Jeil Jemyunso’s handmade lunchboxes are well received. The ‘Beef Bulgogi Lunchbox,’ generously composed of beef bulgogi stir-fry and five side dishes, and the ‘Assorted Lunchbox,’ cost-effectively composed of spicy boneless fried chicken and grilled spam, are popular. The signature menu of Jeil Jemyunso, ‘Special Beef Pork Belly Bibim Noodles,’ ranked third. The ‘Handmade Pork Cutlet Lunchbox,’ released in January and well received, ranked fourth. The ‘Single Hot Pot (Assorted Udon / Spicy King Dumpling Hot Pot),’ which can be enjoyed piping hot by boiling it in the delivery container as is, ranked fifth.
Meanwhile, each brand is conducting free delivery tip promotions on Baemin Riders, Foodfly, and Coupang Eats. The benefits increase when ordering takeout. Vips is running a 20% additional discount promotion for TOGO (on-site pickup) orders until the 31st of this month. It is possible to apply up to a 44% discount by combining regular affiliated discount cards. The Place also offers an immediate 40% discount on takeout orders until the 31st.
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A CJ Foodville official said, “With school openings postponed and more people working from home, many are considering meal options at home,” adding, “We hope you enjoy the best menus, which have been certified for their high popularity, conveniently at home.”
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