Hankook Tire Ranks No.1 in Tire Category of National Brand Competitiveness Index for 12 Consecutive Years

[Asia Economy Reporter Kiho Sung] Hankook Tire announced on the 10th that it was selected as the No. 1 tire brand for 12 consecutive years in the 2020 'National Brand Competitiveness Index (NBCI)' tire category, hosted by the Korea Productivity Center.

Hankook Tire received high evaluations in all categories of this 'National Brand Competitiveness Index' survey, securing the No. 1 position in the tire category for 12 consecutive years since 2009. In particular, it revalidated its premium brand value by receiving higher ratings than competitors in key areas such as brand awareness, image, and purchase intention.

Hankook Tire is making strenuous efforts to enhance brand value and consumer trust through research and development and securing innovative technologies. Centered on its core research facility, 'Hankook Technodome,' it is strengthening its R&D capabilities, and as a result, it has established strategic partnerships with 46 global automobile brands, including premium car brands such as Porsche, Mercedes-Benz, BMW, and Audi, supplying original equipment tires for approximately 320 vehicle models.

Additionally, it has signed marketing sponsorships with the world's most popular sports leagues and teams, conducting various activities worldwide. Alongside this, Hankook Tire is fulfilling its social responsibilities as a global sustainable management company by carrying out diverse social contribution activities under the slogan 'Driving Toward Happiness.'

Meanwhile, the 'National Brand Competitiveness Index' is an index that calculates the final brand competitiveness based on brand awareness, image, and relationship building formed through corporate marketing activities. It began in 2004 and has announced survey results for 17 years this year, conducting surveys targeting manufacturing industries in the first half of the year and service industries in the second half annually.

This content was produced with the assistance of AI translation services.