Lotte Department Store Honam Chungcheong Draws Attention with Marketing Minimizing Customer Contact

Instagram live broadcast screen. Photo by Lotte Department Store Honam Chungcheong Region

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Department Store Honam Chungcheong Region (Regional Manager Jeong Yoon-sung) is attracting attention by attempting various types of untact marketing that minimize contact with customers while encouraging consumption amid the continued spread of COVID-19.

According to Lotte Department Store Honam Chungcheong Region on the 9th, department stores and outlet stores including Lotte Department Store Gwangju Branch are conducting live broadcasts using Instagram, a representative mobile SNS.

The Instagram live broadcasts serve not only to promote brands struggling with sales due to COVID-19 but also as a channel for communication with customers, with brand shop managers appearing directly to introduce recommended items.

In fact, Duel at Lotte Outlet Gwangju World Cup Branch, which conducted a live broadcast on the 5th, gained great popularity with many customers connecting and watching simultaneously.

Gwak Hyun-jung, manager of Duel at Lotte Outlet Gwangju World Cup Branch, said, “Many brands in the store are facing difficulties due to the spread of the COVID-19 virus, but Lotte supported live broadcast equipment and provided an opportunity to promote products through live broadcasts, which was very helpful.”

In addition, marketing is being conducted using integrated apps for each Lotte Department Store and outlet store, where customers can click on products they like on the shopping news page and purchase them immediately through linkage with the online mall without visiting in person.

Park So-hyun, chief buyer of young fashion at Lotte Department Store Honam Chungcheong Region, said, “The distribution industry and brands in stores are facing many difficulties due to the spread of the COVID-19 virus,” adding, “We will actively utilize non-face-to-face services to minimize damage to the brands in stores.”

This content was produced with the assistance of AI translation services.