Adidas Launches Ultra-Lightweight Cushioning Running Shoes ‘SL20’

[Asia Economy Reporter Yujin Cho] Global sports brand Adidas announced the launch of the ultra-lightweight cushioning running shoe 'SL20'.

The SL20 is a running shoe featuring Adidas' ultra-lightweight technology 'Lightstrike' applied throughout the midsole. Lightstrike supports speedy running with its light weight and offers explosive propulsion and comfort simultaneously by providing excellent responsiveness to the wearer's movements while running.

The sleek silhouette upper is made of a lightweight stretch mesh material with elasticity, delivering a comfortable fit, and without any stitching lines, it fits softly and comfortably to the foot. The outsole, made of synthetic rubber from Continental, the renowned German tire manufacturer, offers excellent durability and stable traction on various surfaces and weather conditions, including slippery and wet grounds.

The torsion bar on the sole, designed with a lightweight structure, enhances foot support upon landing and helps quick directional changes to increase running speed. The rough-textured three-stripe logo completes a sharp and dynamic style.

With the launch of the SL20, Adidas revealed photo shoots and stories of its main ambassador, next-generation baseball star Lee Jung-hoo. Lee Jung-hoo, son of Korean baseball legend Lee Jong-beom, has been called the 'Grandson of the Wind' since childhood. As his slogan in Adidas' ‘Faster than ~’ campaign suggests, Lee Jung-hoo is establishing himself as a national representative player who challenges his father's reputation ‘faster than others' expectations’.

Female runners from Adidas Runners Seoul (hereafter AR Seoul), selected as sub-ambassadors for the SL20, also participate directly as campaign ambassadors, drawing attention. 'AR Seoul' is a community of people who enjoy running with Adidas, where various runners including female captains and pacers convey the joy and meaning of running together with the message ‘Faster than alone’.

The official sales channels for the SL20 are the Adidas official online store, Adidas Gangnam Brand Center, and other major Adidas stores, with a price of 129,000 KRW.

This content was produced with the assistance of AI translation services.