Hana Members Gathered 16 Million Users in 4 Years

The First Integrated Membership Service in the Financial Sector
Started from Chairman Kim Jeong-tae's Idea, '1 Hana Money = 1 Won' Value

Kim Jung-tae, Chairman of Hana Financial Group

[Asia Economy Reporter Kim Min-young] Hana Financial Group's integrated mobile membership service 'Hana Members,' the first of its kind in the financial sector, has gathered 16 million subscribers in just over four years since its launch.

According to the financial sector on the 8th, the number of Hana Members subscribers, first introduced by Hana Financial in October 2015, surpassed 16 million as of the end of January. By the end of last month, it exceeded 16.1 million.

Hana Members is a financial platform designed to allow users to access all services within the financial group?including banking, cards, insurance, and savings banks?at once. Points and benefits previously offered separately by each affiliate have also been consolidated into one.

It originated from the idea of Hana Financial Chairman Kim Jung-tae and is the first case of integrating a financial group membership. Following the launch of Hana Members, other services such as Shinhan Financial's Shinhan Plus, Woori Financial's Wibee Members, KB Financial's Liiv Mate, and NH Nonghyup Financial's NH Members were introduced.

Hana Members features the ability to accumulate Hana Money, which can be used across affiliates such as Hana Bank, Hana Card, and Hana Financial Investment. 'One Hana Money' holds the value of 'one won.'

The number of Hana Money transactions has also surpassed 100 million. The cumulative number of transactions over more than four years reached 111.9 million as of the end of last month. Even this year, about 3 million transactions are made monthly.

Hana Money can be freely exchanged for services like Naver Pay, Kakao Pay, Coupang Coupay Money, and L Point, expanding opportunities to use points. Last year, 190 billion won worth of Hana Money was used annually, and over 530 billion won worth of points have been used in the four years since its launch.

Additionally, the Global Loyalty Network (GLN) service allows convenient use of Hana Money overseas without currency exchange, and a currency exchange wallet service offers foreign currency exchange and storage at favorable rates. The cumulative amount in the currency exchange wallet reached 1.1 billion dollars as of the end of last year.

Free remittance services without fees are standard.

A Hana Financial official said, "Since its launch, Hana Members has operated under the motto 'Points are cash,' continuously focusing on customer benefits by allowing accumulated points to be deposited directly into their accounts," adding, "It has established itself as a differentiated lifestyle financial platform where customers can easily subscribe to financial products from group affiliates non-face-to-face and receive Hana Money accumulation benefits."

This content was produced with the assistance of AI translation services.