Woowa Brothers' Webtoon Service 'Manhwagyeong' Reaches 100,000 Downloads

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers announced on the 6th that their webtoon platform service 'Manhwagyeong' recorded 100,000 downloads on Google Play and Apple App Store within six months of its launch. The cumulative episode views have surpassed 3 million.

Manhwagyeong was officially launched at the end of August last year by Woowa Brothers, the operator of 'Baedal Minjok', to share small joys of daily life with readers beyond food and delivery into the realm of culture. So far, 15 serialized comics and 8 short comics have been released, mainly featuring works with modest and everyday themes that anyone can relate to.

Currently serialized titles such as 'Byeolil-eopsi Sanda' (by artist Kikeuni), 'Jikjangin Gamja' (by artist Gamja), and 'Annyeong Annyeonghae' (by artist Unipi) are loved for their stories based on common daily experiences, conveying messages of empathy and care for others and pets, as well as comfort offered to readers.

Manhwagyeong also differentiates itself in its serialization format. Although it is a webtoon platform where comics can be viewed via mobile apps or the web, it is implemented with the concept of traditional comic magazines that were flipped through page by page by hand. Manhwagyeong also serves as a communication channel where readers can interact with artists and editors. It offers unique services not found on other webtoon platforms, such as the 'Devoted Reader Postcard' where users can directly voice their opinions to editors, the 'Editor's Room' which briefly introduces the characteristics of each work, and the 'Hot Interview' where readers can learn about the artists' thoughts and concerns regarding their works.

Lee Ye-geun, head of Manhwagyeong at Woowa Brothers, said, "With Manhwagyeong's unique identity differentiated from other major webtoon platform services, we will build an ecosystem where artists and readers create together and expand the base of the comic content market."

This content was produced with the assistance of AI translation services.