"5008 SUV Up to 8.84 Million KRW Discount" Peugeot March Special Promotion
[Asia Economy Reporter Kim Ji-hee] Hanbul Motors, the official importer of Peugeot, announced on the 5th that it will hold a special promotion throughout March to celebrate Peugeot's record number of European Car of the Year awards over the past seven years.
Peugeot has won the European Car of the Year award six times in total, starting with the 504 in 1969, followed by the 405 in 1988, the 307 in 2002, the 308 in 2014, the 3008 in 2017, and this year’s New Peugeot 208. Peugeot is the only brand currently selling three models that have been selected as European Car of the Year simultaneously.
In addition to price reductions due to the individual consumption tax cut policy, Peugeot has prepared additional discounts by model and trim. The 3008 SUV, which won the 2017 European Car of the Year, offers discounts of approximately KRW 5.9 million for the Allure trim, KRW 7.3 million for the GT Line, and KRW 8.36 million for the GT. Customers purchasing the premium hatchback Peugeot 308 GT, the 2014 European Car of the Year, receive benefits worth about KRW 4.93 million.
Additionally, the Peugeot 508 offers discounts ranging from KRW 7.47 million to a maximum of KRW 9.47 million depending on the trim, the 5008 SUV offers discounts from KRW 6.96 million up to KRW 8.84 million, and the 2008 SUV provides a discount of KRW 3.12 million.
Song Seung-chul, CEO of Hanbul Motors, stated, "With the New Peugeot 208 being selected as the 2020 European Car of the Year, Peugeot has proven its outstanding product competitiveness by producing three European Car of the Year models over the past seven years." He added, "Through this promotion, we hope customers will experience Peugeot’s high product quality and value, which are recognized worldwide, at a reasonable price."
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