BYC selects Oh My Girl Arin as exclusive model
[Asia Economy Reporter Yujin Cho] BYC has appointed Arin from the popular girl group Oh My Girl as its exclusive model.
Arin, the new face of BYC, will continue various promotional activities for brands such as functional wear Bodidry and Bodyheat, and Scorpio Sports for the next year.
BYC explained that Arin was selected as an advertising model to strengthen its fresh and trendy image.
A BYC representative said, "The comfortable feel of BYC's representative brands and functional wear matches well with the trendy and fresh image, and we expect great synergy."
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Arin recently showcased her activities in Mnet's entertainment program Queendom, competing in the comeback battle as a top girl group, and has been cast as the lead in the web drama "Girl's World," scheduled to air next month.
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