XM3, 5,500 Units Booked in 12 Days of Pre-Orders

[Asia Economy Reporter Kiho Sung] Renault Samsung Motors announced on the 4th that the pre-order sales of the sports utility vehicle (SUV) XM3 reached 5,500 units in just 12 days.

According to the current pre-order tally, the new high-performance engine ‘TCe 260,’ jointly developed by the Renault Group and Daimler, has captured customers' hearts. The TCe 260 accounted for 85.8% of all contracts. The TCe 260 is a new 4-cylinder 1.3ℓ gasoline direct injection turbo engine, boasting impeccable high efficiency in both performance and economy. Its combined fuel efficiency is 13.7 km/ℓ, the best in its class.

The preference for premium specifications is also high. Customers choosing the top-tier trim, RE Signature, accounted for an overwhelming 71%, followed by the RE trim at 10.2%. Thus, premium specification choices made up 81.2% of the total.

The age group of pre-order customers is even more interesting. The trend-sensitive 20s and 30s age group accounted for more than 43%. This indicates that XM3’s premium design, new downsized turbo engine, and reasonable pricing aimed at young customers have been effective. The XM3’s price ranges from 17.19 million to 21.40 million KRW for the 1.6 GTe, and from 20.83 million to 25.32 million KRW for the TCe 260 (based on a 1.5% individual consumption tax).

Meanwhile, Renault Samsung Motors has established the only online subscription channel among domestic automakers to align with the current trend where online purchasing has become routine. Amid the difficulty of visiting stores due to the COVID-19 pandemic, online pre-orders accounted for 21.3%.

Regarding body color, XM3’s main color ‘Cloud Pearl’ was the most chosen, with 66% of customers selecting it.

Kim Tae-jun, Head of Sales at Renault Samsung Motors, said, “The fact that XM3 achieved pre-order results beyond expectations in a short period proves how high customers’ expectations are for this vehicle. Especially, the large number of choices from the 20s and 30s age group suggests the high potential of the XM3. We expect that the XM3 will definitely play the role of a game changer.”

This content was produced with the assistance of AI translation services.