Kyobo Life Gwanghwamun Billboard Spring Edition? Cheon Yanghee 'Writing to You'

Kyobo Life Insurance announced on the 2nd that the Gwanghwamun Billboard has been decorated with a message filled with hope.

[Asia Economy Reporter Oh Hyung-gil] Kyobo Life Insurance announced on the 2nd that it has decorated the Gwanghwamun Billboard with a message of hope.

The 'Spring Edition' of the Gwanghwamun Billboard was taken from the poem "To You" by poet Cheon Yang-hee. Cheon Yang-hee is known as a poet who reflects on life with reverence and calmness based on lyricism.

Observing the natural order where new life grows again where beautiful flowers have fallen, the message conveys looking forward to hope for tomorrow rather than regret for the past.

The billboard design depicts birds sitting on a tree with flowers and leaves in full bloom, expressing the wonder of nature and the hopeful feeling of spring.

A Kyobo Life Insurance official said, "Although the reality is difficult, we selected this phrase with the meaning of believing in the life force inherent in nature and welcoming the coming new spring with hope."

This content was produced with the assistance of AI translation services.