[New Release]

[Asia Economy Reporter Byunghee Park] The smaller the company, the harder it is to operate a public relations and marketing team. Public relations and marketing do not yield results proportional to the input; therefore, it carries risks for small companies to manage. However, when 100 units of effort are effectively invested, public relations and marketing can produce results of 1,000 or even 10,000. This highlights the importance of strategy.

This book contains practical know-how for easy and effective public relations and marketing under the theme "Marketing for Small Companies Must Be Different." It especially targets small and medium-sized enterprises (SMEs), startups, solo entrepreneurs, small business owners, freelancers, artists, cultural and arts organizations, non-profit foundations, and NGOs, providing cost-effective and impactful public relations and marketing strategies.

The book covers everything from the concept of public relations and marketing, methods to develop a PR mindset, how to create highly executable PR plans, to media relations, cost-effective online promotion, crisis management, and situation-specific PR for small companies and individuals, all illustrated with abundant case studies. Notably, it offers concrete and practical know-how such as "What to Do When Starting Public Relations and Marketing," "PR Marketing for New Product Launches," "PR Strategies That Resonate with Millennials and Generation Z," and "Marketing Methods for Cultural and Arts Events."

In addition to company and organizational PR marketing, the book also presents step-by-step methods for "self-promotion (personal branding)" to confidently grow as a brand. The author emphasizes that the fundamental skill in marketing is the ability to discover your own "promotional stories." The key message the author stresses throughout the book is that "You have far more amazing stories than you think." We all have unique content, and public relations and marketing is the process of uncovering these "100 people, 100 colors, 100 stories." Therefore, SMEs, startups, solo entrepreneurs, small business owners, freelancers, artists, cultural and arts organizations, non-profit foundations, and NGOs possess excellent promotional content, and by effectively discovering it, they can develop strong PR marketing strategies that grow their business and people.

The author, Yeonsu Lee, worked as a reporter at Busan Maeil Newspaper and Sports Seoul Newspaper's magazine department before resigning and studying in New York for two years, where she obtained the Certified Meeting Planner (CMP) qualification. She led the PR team for the Incheon Bridge project, considered the largest construction project in South Korea's history, starting from the groundbreaking ceremony, for over ten years. Co-author Inseon Moon also worked in PR for the Incheon Bridge for ten years.

Both authors have combined their experiences as journalists and PR marketers with practical PR marketing know-how gained from working with various industries, organizations, individuals, and cultural and arts fields after starting their own ventures. In an environment where media and advertising channels are rapidly changing and consumer tendencies and lifestyles are evolving swiftly, the book introduces considerations and solutions for sustainable PR marketing strategies rather than short-term effects.

This content was produced with the assistance of AI translation services.