KB Kookmin Bank Releases '2020 Daehan-i Salatda' Soundtrack and Commemorative Video

Presented as the official commemorative video for the Samiljeol ceremony
Up to 100 million KRW donation to independence movement memorial projects based on SNS channel likes
Comment event awarding 'Marimond Smartphone Grip Tok' to a total of 31 participants

[Asia Economy Reporter Kangwook Cho] KB Kookmin Bank announced on the 1st that it has released the audio track and commemorative video of the 2020 version of "Daehan-i Salatda" (Korea Has Lived), produced to mark the 101st anniversary of the March 1st Movement, on the KB Kookmin Bank website and SNS channels.

At the March 1st Movement 101st anniversary ceremony held at Baehwa Girls' High School on the same day, the "2020 Daehan-i Salatda" was screened as a commemorative video, reflecting on the spirit and significance of the March 1st Movement.

"Daehan-i Salatda" is a song recreated from the original sung by seven female independence activists (Kim Hyanghwa, Kwon Aera, Shin Gwanbin, Shim Myeongcheol, Im Myeongae, Eo Yunhee, Yu Gwansun) who were imprisoned together in Cell No. 8 of the Women's Prison at Seodaemun Prison immediately after the March 1st Movement and carried out a "Manse" (long live) movement even while incarcerated. The lyrics were passed down without melody by their descendants, and last year KB Kookmin Bank composed music for it, reviving the song after 100 years.

In 2019, the original "Daehan-i Salatda" was expressed through composer Jeong Jae-il, singer Park Jung-hyun, and narration by Kim Yuna, conveying the aspirations of independence fighters wishing for "eternal peace" that would have resonated beyond the harsh reality of Cell No. 8 at Yeoksa 100 years ago.

The "2020 version" carries the meaning that this year, the 101st anniversary of the March 1st Movement, is the first year to start a new 100 years of Korea, which will become even greater beyond the past 100 years of remarkable development through the sacrifices of independence heroes.

Representing the youth, the protagonists of the new 100 years, rapper Mad Clown and singer Luna performed the song, with music director Jeong Jae-il arranging the composition again for this version.

The audio track can be downloaded for free through the KB Kookmin Bank website and the Star Banking app, and the commemorative video in the form of a music video featuring Mad Clown, Luna, and graffiti artist "Ninbolt" can be viewed on KB Kookmin Bank’s SNS channels (YouTube, Facebook), among others.

KB Kookmin Bank plans to donate up to 100 million KRW to independence movement commemorative projects by raising 2,020 KRW per share and like of the commemorative video on its official SNS channels. Additionally, 31 participants who leave supportive comments on KB Kookmin Bank’s official Facebook page will be selected by lottery to receive smartphone grip-toks from the social enterprise "Marimond" as souvenirs.

Rapper Mad Clown, who participated in this song, said, "I wanted to express through rap the meaning that the March 1st Movement has opened the door to a new 100 years beyond the past 100 years, along with expectations and hopes for the future," adding, "I hope the image of the new Korea that the independence fighters so longed for and dreamed of will be conveyed to everyone who listens to this song."

Singer Luna also said, "It is an honor to have the opportunity to convey the meaning of history to many people on the 101st anniversary of the March 1st Movement," and added, "I hope that through this song, the independence fighters who were teenagers and in their twenties in 1919 and today’s young youth will connect and communicate with each other."

A KB Kookmin Bank official said, "We are pleased that this music video was used as a commemorative video at the official March 1st Movement ceremony," and added, "We hope this song and video will give strength to all citizens doing their best in their respective places during these difficult times."

This content was produced with the assistance of AI translation services.