LG Uplus "41% Choose Pink on Galaxy S20 Activation Day"

LGU+ Galaxy S20 Exclusive Color 'Cloud Pink' Most Popular

[Asia Economy Reporter Han Jinju] Among LG Uplus subscribers who activated the Galaxy S20, 4 out of 10 chose 'Cloud Pink'.

On the 28th, LG Uplus announced that on the first day of Galaxy S20 activation, the exclusive color Cloud Pink accounted for 41% of activations on the 27th. This is higher than the 36% who chose Cloud Pink during pre-orders.

According to LG Uplus's survey on the first day of activation, the activation share by Galaxy S20 color was ▲Cloud Pink 41% ▲Cosmic Gray (24.9%) ▲Cloud Blue (18.8%) ▲Cloud White (15.3%).

During the pre-order period on the 20th and 21st, Cloud Pink (36.1%) was the most popular, followed by Cosmic Gray (28.6%), Cloud Blue (18.2%), and Cloud White (17.2%).

An LG Uplus official said, "The Galaxy S20 mainly attracts female customers in their 20s and 30s who prefer the pink color," adding, "It is smaller in size compared to the simultaneously released Galaxy S20+ and Galaxy S20 Ultra, so demand among women is higher."

LG Uplus analyzed that differentiated advertising focusing on storytelling and model selection based on benefits has received positive responses. They selected actress Jeon Yeo-bin, who appeared in the drama 'Melo Is My Nature', as the model to emphasize 'benefits that cross the line'.

LG Uplus explained, "Aligned with the Galaxy S20's 'features that cross the line,' LG Uplus benefits also carry the message 'benefits must cross the line,' which attracted more customer attention than simple advertisements where models just showcase the device."

This content was produced with the assistance of AI translation services.