Prospex Reveals Spring·Summer Season Photoshoot Featuring Actor Seonghoon

[Asia Economy Reporter Yujin Cho] Domestic sports brand Prospecs has released a photo shoot featuring brand model Seonghun for the spring and summer season.

This photo shoot simultaneously expresses a street mood that highlights both a sophisticated sports sensibility and comfort.

Actor Seonghun perfectly pulled off training fashion with his tall height, broad shoulders, and toned physique, capturing attention with his characteristic healthy and cheerful appearance. In the street mood, he added a chic charm with his deep gaze.

Prospecs plans to unify its brand logo with the original F-shaped logo this year, showcasing its identity as a domestic authentic sports brand and presenting a trendy image to consumers through collaborations with young brands.

The F-shaped logo has symbolic meaning and has been used since Prospecs launched in 1981.

A Prospecs representative said, “Following last year, we continue our partnership with actor Seonghun, who is receiving great love in dramas and variety shows this year as well,” adding, “This season, we plan to target consumers of various age groups through lines emphasizing sportiness such as walking and running, as well as fashion-forward lines aimed at the 10-20 age group.”

This content was produced with the assistance of AI translation services.