"Taking Care of Your Down Jackets Until Winter".. Nepa's 'Down Keeping Service'

[Asia Economy Reporter Yujin Cho] Outdoor brand NEPA has introduced the 'Down Keeping Service,' the first of its kind among fashion brands, which stores down jackets at its directly managed stores until winter begins this November.

This service is initially available at two NEPA directly managed stores: Sokcho and Daejeon Jungri. It is targeted at NEPA Mall members who purchased down jackets produced in 2019, with a maximum storage limit of two items per person.

The storage space within the stores is designed to provide optimal temperature, humidity, and dehumidification, and features blackout functions to prevent fading or deterioration of the items. Total care services such as the Styler service are also provided.

Customers bring their products to the designated stores and register for the service through the dedicated Down Keeping app. They enter product information such as size and color, take photos of the actual items for verification, and complete registration with a signature, after which the data is stored in the database.

Jung Dong-hyuk, Executive Director of NEPA Marketing Headquarters, stated, “NEPA aims to differentiate the store space as not just a place where customers purchase products, but as an extended concept where they can have more diverse and special experiences and showcase the brand philosophy.”

This content was produced with the assistance of AI translation services.