Oiauer Presents Modern Marine Look Using Pastel Colors

[Asia Economy Reporter Yujin Cho] Oiauer, Samsung C&T Fashion Division's online-exclusive contemporary women's wear brand, announced on the 25th the launch of its first spring season collection featuring a modern marine look.

Oiauer set the spring-summer season concept as 'Modern Mariner,' drawing inspiration from the people and architecture of Buenos Aires, Argentina, and presented a city-inspired reinterpretation of the marine look.

Centered around pastel colors such as sky blue, pink, and yellow, the collection features relaxed silhouettes and modern details. Representative products include a volume feminine dress with a fit-and-flare silhouette accented by voluminous sleeves and back shirring, and a sailor double-button blouse that can be worn as a jacket substitute.

Following the first spring season collection, a second release is scheduled for April. It plans to additionally showcase dresses and blouses in bright colors like lavender, yellow, and light blue, as well as Oiauer logo T-shirts.

Lee Ji-yeon, Oiauer team leader, said, “Items with soft pastel colors and feminine silhouettes will create a feminine atmosphere and can be used in various ways.”

Oiauer's spring collection is available at Samsung C&T Fashion Division's integrated online mall SSF Shop, as well as W Concept and Musinsa.

This content was produced with the assistance of AI translation services.