GS The Fresh Holds 'Strawberry Grand Festival'... Up to 50% Cheaper Compared to Market Price View original image

[Asia Economy Reporter Seungjin Lee] GS Retail's supermarket GS THE FRESH will hold a 'Strawberry Grand Festival' and 'Fill a Bag with Apples' event for one week starting from the 26th.


At the 'Strawberry Grand Festival,' strawberries harvested from designated farms in famous production areas are carefully selected through GS Retail's exclusive center to prepare products with excellent quality and sweetness. During this period, high-sweetness Seolhyang and Geumsil strawberry varieties can be purchased at discounted prices when using the event card.


Additionally, the 'Fill a Bag with Apples' event will be held simultaneously. High-sweetness apples with 14 Brix (sweetness measurement unit) or higher are carefully selected from representative production areas such as Andong and Cheongsong. Eco-friendly paper packs are used for customers to fill and take home, which are also recyclable. Customers can fill the pack with their desired apples and purchase it for 10,000 KRW.


Earlier, on the 19th, GS THE FRESH held a 'Tomato Festival,' selling tomatoes at prices lower than market prices for five days. During this period, tomato sales increased by about 98.6%, nearly double compared to the previous year's Tomato Festival. GS Retail expects high customer purchases for this event as well, offering prices up to 50% lower than market prices.


Also, at convenience store GS25, a super special price event will be held from March 1 to March 15, selling a 15-apple pack for 10,900 KRW. The apples are all over 14 Brix, and the price per apple is also in the 700 KRW range.



Hwang Jin-hak, MD of the fruit team at GS Retail, said, "In 2020, GS Retail planned various fruit events in cooperation with local farms to provide customers with the joy of economical shopping. We hope that tomatoes and strawberries in February will help boost immunity and wish everyone a healthy year."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing