Armani Relaunches 'La Prima' After 25 Years
[Asia Economy Reporter Yujin Cho] Giorgio Armani, the Italian luxury brand represented by Shinsegae International, is re-releasing the brand's first handbag, the 'La Prima' bag.
La Prima, which means 'first' in Italian, is the first bag designed by designer Giorgio Armani in 1995.
This product highlights a feminine look while maintaining the original 90s design. All products use the finest Italian calf leather.
It is released in a total of six styles: classic shoulder bag and large shoulder bag of the same size as the existing product, two sizes of totes, and clutches, available in various colors such as white, black, burgundy, camel, and pink.
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The La Prima bag can be found at Giorgio Armani department store outlets nationwide and the Cheongdam flagship store.
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