Bohae Brewery Donates Part of Dokdo Campaign Proceeds

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Bohae Brewery (CEO Lim Ji-seon) announced on the 20th that it will use a portion of the sales proceeds from products bearing the Dokdo label, in collaboration with Professor Seo Kyung-deok of Sungshin Women's University, to promote Dokdo.

Bohae plans to accumulate 10 won per bottle as a reserve fund from export products bearing the Dokdo label, such as Bohae Bokbunja-ju.

Products with the Dokdo label, including Bohae Bokbunja-ju and Soonhee Makgeolli, are gaining interest not only among Koreans but also locals in countries like the United States and France. Koreans living abroad are participating in the Dokdo campaign by taking certification photos of Dokdo label products and posting them on social media.

Bohae has been producing and selling Dokdo label products since October 25 of last year. To raise awareness and commemorate Dokdo Day, Bohae started the Dokdo campaign with Professor Seo Kyung-deok and attached the Dokdo label to products sold worldwide.

The Dokdo label includes the phrase "Dokdo, the first place of sunrise in Korea" and features images symbolizing Dokdo, such as the island and seagulls.

Bohae and Professor Seo, who are jointly conducting the Dokdo campaign, are currently discussing their next project. The next activity under strong consideration is a "Dokdo Promotion Exploration Team," which will visit Dokdo directly with young people from across the country.

CEO Lim Ji-seon said, "Bohae Brewery, established in 1950, is a native Korean company representing Gwangju and Jeonnam, and we started the Dokdo campaign last year to promote our land, Dokdo. We take pride in being able to convey a meaningful message about our territory along with the good alcohol made by Bohae, and we will continue to carry out the Dokdo campaign."

This content was produced with the assistance of AI translation services.