Lotte Confectionery Launches New Retro Ice Bar 'Doraon Eomma-ui Silsu'
[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery announced on the 20th that it has launched an ice bar filled with plenty of fruit chunks, called ‘Doraon Eomma-ui Silsu’ (Mom's Mistake Returns).
Doraon Eomma-ui Silsu reflects the recent Newtro (New + Retro) trend and is inspired by the product released in 2006, ‘Gwasuwon-eul Tongjjaero Eolryeo Beorin Eomma-ui Silsu’ (Mom's Mistake of Freezing the Entire Orchard). The concept, packaging design, and logo of the past product were preserved as much as possible.
It contains chunks of fruit such as strawberry and peach, offering a sweet and refreshing taste along with a pleasant chewy texture.
Hot Picks Today
"Most Americans Didn't Want This"... Americans Lose 60 Trillion Won to Soaring Fuel Costs
- "Striking Will Lead to Regret": Hyundai-Kia Employees Speak Out... Uneasy Stares Toward Samsung Union
- CLC: "Second Post-Adjustment Negotiation Between Samsung Electronics Management and Labor Ends"...To Resume Tomorrow Morning (Comprehensive)
- "If You Booked This Month, You Almost Lost Out... Why You Should Wait Until 'This Day' Before Paying for Flight Tickets"
- "Why Make Things Like This?" Foreign Media Highlights Bizarre Phenomenon Spreading in Korea
Meanwhile, Gwasuwon-eul Tongjjaero Eolryeo Beorin Eomma-ui Silsu was launched by Kirin Bongelatto in May 2006 and gained popularity by selling 5 million units within two months. Kirin was acquired by Lotte Confectionery in 2013.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
