'Hong Hyunhee Bread' Saengsaeng Bread Sanghoe Surpasses 30,000 Sales in One Month

[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery announced on the 19th that its frozen bakery brand ‘Saengsaeng Bbangsanghoe,’ launched last month, surpassed 30,000 units sold within just one month of release.

This product gained popularity after comedian Hong Hyun-hee was shown enjoying it deliciously on a recently aired variety show, leading netizens to nickname it the ‘Hong Hyun-hee bread,’ which even caused temporary sell-outs.

The secret to Saengsaeng Bbangsanghoe’s popularity lies in its convenience: without any special cooking tools, consumers can use an air fryer or microwave to quickly prepare and enjoy warm bread on the spot. The product lineup includes a total of seven items: four types of fermented frozen dough meant to be baked in an air fryer, and three types of snack breads that can also be prepared in a microwave. The fermented frozen dough products can be cooked in an air fryer or microwave oven for about 10 minutes before consumption, while the three snack breads can be heated in a microwave or air fryer for approximately 30 seconds to 2 minutes before eating.

Lotte Confectionery plans to further expand the Saengsaeng Bbangsanghoe lineup and engage in various promotional activities, dedicating efforts to nurturing this new bakery brand.

This content was produced with the assistance of AI translation services.