KB Kookmin 'Pengsoo Card' Hits Big... 40,000 Issued on Launch Day
Likely to Break 100,000 Copies in the Shortest Time Ever
[Asia Economy Reporter Ki Hayoung] The 'KB Kookmin Pengsoo Nori Check Card' has created a sensation by issuing 40,000 cards in just one day.
According to KB Kookmin Card on the 18th, the KB Kookmin Pengsoo Nori Check Card, launched the previous day, issued 40,000 cards within a day. Typically, check cards are classified as hit products if they exceed 300,000 cards annually, and at this pace, it is expected to surpass 100,000 cards in the shortest time.
Pengsoo is a character from EBS who operates the EBS YouTube channel 'Giant Peng TV' and enjoys absolute support from the 20s and 30s generation. KB Kookmin Card used Pengsoo's unique greeting pose, Pengha, and various facial expressions as emoticons for the card design.
As soon as card issuance started at 9 a.m. the previous day, the Pengsoo card rose to real-time search rankings, indicating a big hit. Due to the surge in applications, the mobile application page slowed down, leading consumers to advise each other with comments like 'Apply via PC' and 'Visit a branch directly,' and posts certifying successful issuance of the Pengsoo check card appeared.
The KB Kookmin Pengsoo Nori Check Card will be sold for a limited time until February 16 next year. For the first 200,000 customers who issue the card, stickers featuring Pengsoo's cute expressions and witty quotes will be included with the physical card.
Cardholders can enjoy the Nori Check Card's discount benefits within a monthly maximum integrated discount limit of up to 50,000 KRW based on the previous month's usage, including ▲10% on public transportation ▲35% at CGV ▲20% at Starbucks ▲50% at Lotte World and Everland ▲5% at GS25 ▲2,500 KRW discount on communication fees. Card applications are available on the KB Kookmin Card website, mobile application, customer center, branches, and KB Kookmin Bank branches.
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A KB Kookmin Card official explained, "It seems that the combination of the charm of the character Pengsoo and the customers' desire to pursue individuality resulted in a higher number of issuances than expected on the first day."
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