What Did You Choose Instead of Dining Out?... TMON's 'Milkit' Sales Grow 4.3 Times

Increase in Meal Kit Purchases as an Alternative to Dining Out After the COVID-19 Pandemic

[Asia Economy Reporter Kim Cheol-hyun] As outdoor activities have decreased due to the outbreak of the novel coronavirus infection (COVID-19), the number of orders for 'meal kits', which can be easily prepared and eaten at home as an alternative to dining out, has been increasing.

Tmon (CEO Lee Jin-won) announced that, according to a survey on the sales trends of major convenience foods since the outbreak of COVID-19, the sales of meal kits have increased about 4.3 times compared to the same period last year. Among the meal kit menus on Tmon, the most popular product was the Spanish shrimp dish 'Gambas al Ajillo.' Sales increased by 677% compared to the same period last year. Following that were 'Beef Steak' and 'Cream Panne Pasta.' The menu that ranked first in sales in the same period last year, 'Mille-feuille Nabe,' ranked fourth.

A Tmon official explained, "As a dish that replaces dining out, unique yet easy-to-cook menus that take about 10 to 20 minutes are gaining great popularity," adding, "It seems that they are also often sought after as simple meals or drinking snacks." Accordingly, Tmon will hold a discount deal on 'My Chef' meal kits starting from the 19th. Twenty-five types of 'My Chef' meal kits will be sold at a 50% discount.

This content was produced with the assistance of AI translation services.