Lotte Members Donates 100 Million KRW to Korean Red Cross

Jeon Hyung-sik, CEO of Lotte Members (right), is taking a commemorative photo with Park Kyung-seo, President of the Korean Red Cross, after delivering the donation for the 5th anniversary 'Good New Semester Campaign.' (Photo by Lotte Members)

[Asia Economy Reporter Seungjin Lee] Lotte Members donated 100 million won to the Korean Red Cross.

On the 18th, Lotte Members announced that on the 17th, CEO Jeon Hyung-sik visited the Korean Red Cross headquarters in Jung-gu, Seoul, and delivered a donation of 100 million won for the 5th anniversary 'Good New Semester Campaign.'

The Good Campaign is a customer-participation shared value creation (CSV) activity conducted every January for one month with L.POINT members and affiliates. Over the past five years, through campaigns such as the Good First Birthday Party, Good Lunchbox, Good Grocery Shopping, and Good Cinema, they have donated a cumulative total of over 500 million won.

This year, together with Hi-Mart, they conducted the Good New Semester Campaign to support laptops for children, adolescents, and college students from low-income households. During the campaign period, when purchasing IT products such as PCs and mobile devices at Hi-Mart and accumulating or using L.POINT, Lotte Members prepared a donation of 3,000 won per transaction.

Jeon Hyung-sik, CEO of Lotte Members, said, “We hope that students from low-income households can study freely without information gaps and nurture their dreams as a digital generation. We will continue to work with 39.5 million L.POINT members and over 180 affiliates to deliver meaningful value to our society.”

This content was produced with the assistance of AI translation services.