"Provence Scented" High-Concentration Fabric Softener Botanic Castle Launch
[Asia Economy Reporter Yujin Cho] Lifestyle beauty company Aekyung Industrial (CEO Yoonkyu Lee) announced on the 17th the launch of ‘Le Chatelard 1802 Fabric Softener Botanic Castle,’ which captures the scent of the Provence region.
It contains 100% natural herb essential oils directly harvested from the Le Chatelard farm in Provence, France, and especially uses botanic flower water extracted from flowers and grass leaves to capture the scent of nature as it is. Compared to the company’s non-concentrated fabric softener, it maintains a rich and deep fragrance for a long time even when using about one-third less amount.
Containing plant-derived softening ingredients, it keeps fabrics soft and helps prevent static electricity. It excludes concerning ingredients such as microplastics, artificial colorants, and six types of parabens, and has completed skin irritation tests.
It was released in two types: Iris & Sage with a fresh and clean scent, and Ylang Ylang & Rosemary with a warm and cozy scent.
They also introduced Le Chatelard 1802 Dryer Sheet Botanic Castle for dryer use. After using the dryer, it prevents static electricity on clothing and features enhanced friction prevention ingredients compared to existing products, protecting the fabric.
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Le Chatelard 1802 Fabric Softener and Dryer Sheet Botanic Castle can be purchased offline at Emart Traders and online at Coupang, with prices of 7,400 KRW for 1L fabric softener and 6,500 KRW for 40 dryer sheets.
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