British Brand Finance: "LG Chem Brand Value Surpasses 4 Trillion Won"

[Asia Economy Reporter Hwang Yoon-joo] LG Chem's brand value has been evaluated to exceed 4 trillion won. While the brand values of global chemical companies have declined, LG Chem continued its growth trend and maintained its 4th place ranking from last year.

According to the industry on the 17th, Brand Finance, a UK-based global brand evaluation consulting firm, recently announced in its '2020 Top 25 Chemical Companies' report that LG Chem's brand value was assessed at $3.5 billion (approximately 4.139 trillion won). This represents a 4.8% growth compared to last year's LG Chem brand value of $3.338 billion.

Despite the downturn in the industry, LG Chem maintained profitability in its petrochemical sector last year, and its battery business continued to grow, achieving record-high sales last year.

On the other hand, the brand values of global chemical companies declined.

The brand value of BASF, ranked first, fell by 4.5% to $7.878 billion (approximately 9.32 trillion won). Dow, ranked second, was evaluated at $4.843 billion (approximately 5.729 trillion won), down 29.0%.

The brand value of the US company DuPont showed the largest decline, dropping 32.6% to $2.2 billion (approximately 2.602 trillion won). As a result, it slipped from 5th place last year to 9th place this year.

French company Air Liquide also saw its brand value fall by 23.6% to $1.982 billion (2.345 trillion won), dropping its ranking from 7th to 10th place.

This content was produced with the assistance of AI translation services.