"Our Wine Appears in Parasite... Ridicule Only for Over-the-Top Promotion"

Chilean wine company 'Vina Morande' posted a message on SNS congratulating the film 'Parasite' on winning four Academy Awards. / Photo by Vina Morande SNS capture

[Asia Economy Intern Reporter Lim Juhyung] A Chilean wine company faced criticism from some netizens accusing it of "riding on the coattails" after promoting on social media that its product appeared in the movie "Parasite."

The Chilean wine company "Vi?a Morand?" posted a congratulatory message on its official Instagram on the 14th (local time) celebrating director Bong Joon-ho's film "Parasite" winning four Academy Awards.

The company said, along with a captured image of a movie scene showing their logo, "We are proud to be mentioned in Parasite, the first non-English film to win an Oscar," and "We thank director Bong Joon-ho for allowing our product to appear for a few seconds."

The wine is known to have appeared for about three seconds in Parasite.

However, some netizens mocked the company with comments such as "How do you say 'I am so embarrassed' in Korean?", "Isn't this just riding on the coattails?", and "If this wine hadn't appeared, the movie wouldn't have won the award."

As the controversy spread, Vi?a Morand? deleted the congratulatory message.

This content was produced with the assistance of AI translation services.