"Even a Bottle of Soju Shows Local Love"... McKiss Company Donates Part of Sales Revenue Back to the Community

(From left) Kyusik Kim, CEO of Mackis Company; Woongrae Cho, Chairman; Taejung Heo, Mayor of Daejeon; and Hyunwoo Kim, Manager of Mackis Company, are posing for a commemorative photo after the 'Daejeon Love Scholarship Fund' donation ceremony. Photo by Mackis Company

[Asia Economy (Daejeon) Reporter Jeong Il-woong] Chungcheong region’s local company Mackiss Company has returned 308 million KRW in scholarships to the local community in the inaugural year of the ‘Love for the Region Scholarship Campaign.’

According to Mackiss Company on the 14th, the campaign is being promoted based on a business agreement signed last April with local governments in Daejeon, Sejong, and Chungnam regions.

The core of the agreement (campaign) is that for every bottle sold of the company’s soju ‘Ijeurin,’ 5 KRW per bottle is accumulated to create a total of 4 billion KRW in scholarships over the next 10 years (until 2028), which will be donated to each local community.

This also reflects the corporate management mindset of ‘creating value together with the local community,’ meaning that consumers contribute together to the future of the region.

In the inaugural year of the campaign, Mackiss Company plans to sequentially deliver the accumulated scholarships based on the sales volume of ‘Ijeurin’ to Daejeon City and its five districts, followed by Sejong City and 15 cities and counties in Chungnam.

As the first implementation of the agreement, Mackiss Company visited Daejeon City Hall on the 14th and delivered a total of 141.6 million KRW in scholarships to Mayor Heo Tae-jung of Daejeon (Chairman of the Daejeon Talent Development Scholarship Foundation). Of the delivered scholarships, 41.6 million KRW will be allocated to the Daejeon Talent Development Scholarship Foundation, and 20 million KRW each to the five districts of Daejeon, to be used for nurturing local talent.

The scholarships accumulated by region last year are as follows: ▲Daejeon 141.6 million KRW (including five districts) ▲Sejong 9.83 million KRW ▲Chungnam 10 million KRW (separately allocated) ▲Geumsan 4.98 million KRW ▲Buyeo 7.66 million KRW ▲Gyeryong 2.74 million KRW ▲Cheongyang 4.3 million KRW ▲Gongju 15.01 million KRW ▲Nonsan 13.23 million KRW ▲Hongseong 10.6 million KRW ▲Seosan 13.36 million KRW ▲Taean 5.81 million KRW ▲Dangjin 9.21 million KRW ▲Yesan 9.54 million KRW ▲Boryeong 15.37 million KRW ▲Seocheon 9.96 million KRW ▲Cheonan 13.14 million KRW ▲Asan 11.57 million KRW.

Separately, Mackiss Company is practicing social sharing management through projects such as creating red clay paths (Gyeryongsan in Daejeon, Yonggok Park in Cheonan and Asan, Samsun Mountain Arboretum in Dangjin), Mackiss Opera’s “Bold Classics,” Gyeryongsan Barefoot Festival, and Daejeon Barefoot Marathon.

Chairman Cho Woong-rae said, “The scholarship for nurturing local talent promised by Mackiss Company last year has started to be delivered from this year,” adding, “Although the accumulated amount did not meet expectations due to the sales volume of (Ijeurin) not reaching the company’s initial target, we hope that with the support of local residents, more scholarships will be gathered in the future.”

This content was produced with the assistance of AI translation services.