Volvo Korea Achieves First Annual Sales Exceeding 10,000 Units

"Service Network Expansion by 25% This Year"

Volvo Cars Korea Bundang Showroom (Photo by Volvo Cars Korea)

[Asia Economy Reporter Kim Ji-hee] Volvo Cars Korea surpassed 10,000 units in annual sales for the first time since its entry into the Korean market last year. This achievement was made amid a contraction in the domestic imported car market and marks the eighth consecutive year of double-digit growth.

Last year, Volvo Cars' individual sales increased by 27.6% compared to the previous year. Notably, preference among younger generations is rapidly rising. The 30-40 age group accounts for 71.9% of total individual sales. This is a higher level compared to Mercedes-Benz (60%), MINI (71.1%), and Audi (68.9%). It indicates that the customer base newly experiencing the Volvo brand is expanding quickly.

This year, Volvo Cars plans to make significant investments focused on expanding its service network by 25%. New service centers were already opened last year in Yeongdeungpo Mullae-dong and Suncheon, Jeollanam-do, while the Wonju service center in Gangwon and the Seohyeon service center in Bundang have been relocated and expanded to meet increasing customer demand. In particular, the Yeongdeungpo Mullae service center is the largest in the metropolitan area, equipped with the latest advanced equipment, professional staff, and work bays capable of handling up to 36 vehicles daily.

This year, six new locations including Bundang Pangyo, Jeju, and Uijeongbu will be added, increasing the service network to 30 centers. The Bundang Pangyo service center will be the fourth in the Gyeonggi area and will play a central role in strengthening contact points within the Bundang region. Additionally, service centers in key imported car market areas such as Haeundae in Busan, Suwon, and Cheonan will also be expanded. The certified pre-owned car division, 'Volvo Select,' plans to open an additional showroom in Suwon alongside the existing showroom in Gimpo.

Im Man-sik, Executive Vice President of Sales and Marketing at Volvo Cars, stated, "In terms of sales by age group last year, Volvo Cars once again proved its status as a young and dynamic luxury brand, with the 30s and 40s age groups accounting for the highest proportions." He added, "This year, beyond introducing highly competitive new models, we will continue efforts and investments to reorganize the entire process of customers owning a Volvo and provide a differentiated brand experience."

This content was produced with the assistance of AI translation services.